SEO
How search engines understand a website and what every page needs for that.
Articles
Everything I have written on SEO.
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Alt text
Which image needs a description, which an empty alt, and why the logo is the most common mistake.
Read the article on alt text -
Broken links and the page that does not exist
Links are the connective tissue of a website.
Read the article “Broken links and the page that does not exist” -
Indexing and canonical
Which settings decide whether Google takes your page in, and where they contradict each other.
Read the article on indexability -
Thin pages, duplicate pages, competing pages
Three findings that do not show on a single page at all and only become visible when you lay the whole website side by side:
Read the article “Thin pages, duplicate pages, competing pages” -
Internal linking
People talk a lot about external links — who links to me, how do I get more of them.
Read the article “Internal linking” -
hreflang
As soon as a page exists in more than one language, a problem arises that cannot be solved without a technical declaration: how is a search engine supposed to…
Read the article “hreflang” -
robots.txt and sitemap
What robots.txt may block, what belongs in the sitemap and where the two contradict each other.
Read the article on robots.txt and sitemaps -
Reading Search Console
Google Search Console is the only tool that shows you how Google actually sees your website.
Read the article “Reading Search Console” -
Page title and description
The two lines in the search result that decide the click — and how to write them.
Read the article on titles and descriptions -
Local visibility
For a business that serves customers from the area — a trade, a restaurant, a practice, a law firm, a workshop, a shop — there is one channel that often…
Read the article “Local visibility” -
Structured data
What the data block for machines still does today and which mistakes make it worthless.
Read the article on structured data -
Heading structure
Why heading levels are an outline and how to check them in a few minutes.
Read the article on heading structure -
When a website contradicts itself
Most checks measure a website against a norm — against the WCAG, against a law, against a recommendation from Google.
Read the article “When a website contradicts itself” -
How visitors actually read — and what that means for your site
There is one number that changes work on website texts as soon as you have heard it once: on an average visit, about 25 percent of the words are read.
Read the article “How visitors actually read — and what that means for your site” -
How structured data gets onto your site
A lot is written about structured data: what it is, which types exist, what it does in the search results.
Read the article “How structured data gets onto your site”