Redirects

What happens to the old addresses when a website is rebuilt — and how visitors and search engines still arrive.

Projects

A line saying what this roster is.

Broken links and the page that does not exist

Links are the connective tissue of a website.
Read the article “Broken links and the page that does not exist”
The redirect plan

Every old address gets a target — otherwise the relaunch starts from zero.
Read the article on the redirect plan
The redirect that works and is still wrong

There is one kind of error that is harder to find than all the others: the kind where nothing looks broken.
Read the article “The redirect that works and is still wrong”
What happens to the pages you no longer want

Every website that has grown carries content nobody needs any more.
Read the article “What happens to the pages you no longer want”