Structure and content
What every single page needs so that search engines and people understand it: title, description, headings and text.
Projects
A line saying what this roster is.
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Thin pages, duplicate pages, competing pages
Three findings that do not show on a single page at all and only become visible when you lay the whole website side by side:
Read the article “Thin pages, duplicate pages, competing pages” -
Internal linking
People talk a lot about external links — who links to me, how do I get more of them.
Read the article “Internal linking” -
Page title and description
The two lines in the search result that decide the click — and how to write them.
Read the article on titles and descriptions -
Heading structure
Why heading levels are an outline and how to check them in a few minutes.
Read the article on heading structure -
How visitors actually read — and what that means for your site
There is one number that changes work on website texts as soon as you have heard it once: on an average visit, about 25 percent of the words are read.
Read the article “How visitors actually read — and what that means for your site”